Bjorn Borg - men's underwear, women's underwear

"To win big, you must dare to lose bigger."
This bold mindset defines Björn Borg, the iconic Swedish brand founded in Stockholm in 1984 — just three years after the legendary tennis champion retired.

Since launching its first men’s underwear collection in 1993, Björn Borg has become known for its explosive prints, vibrant colours, and athletic-inspired design. Today, the brand offers a full range of men’s and women’s underwear, combining premium quality, performance fabrics, and bold Scandinavian style.

Whether you're training, relaxing, or making a statement — Björn Borg boxers, briefs, and bralettes are made for those who dare to go further.

Bjorn Borg men's underwear Bjorn Borg women's underwear